Information about Digital Marketing
Once we have designed and developed the perfect website to showcase your products and services, we also provide a variety of digital marketing services to help get your brand out there. From increasing your organic rankings, to Google AdWords campaign management and setup, we will utilize the best strategies to help you reach your business goals. We deliver a personalized, passionate approach to digital marketing, no matter how large or small your business is. Our innovative methods are highly effective and we have produced some outstanding results for our clients.
What is digital marketing?
Digital marketing is all about showing your products at the right time, to the right people. Thus increasing sales and driving profit. There are a variety of different channels which can be used such as search marketing, email marketing and social media marketing. Digital marketing has replaced the more traditional methods, due to changes with consumer behavior. Generation Z are limited for time and want everything at their fingertips. With our help, we can position your business as the solution for their questions or problems, driving sales and overall shortening the journey of the consumer.
The 3 key things that marketing aims to do is:
- Identify the needs and wants of your customers
- Anticipate when a customer is going to make a purchase
- Satisfying a customer when they complete the purchase
It all links back to giving the customer the very best experience – thinking about the device they are using, and whether your website has been developed to accommodate that; whether your website performs quickly enough so that your customer doesn’t just leave the website due to a bad user experience; and the customer service that you offer following completion of the sale. This can be something as simple as an automated ‘Thank you’ email which is sent following a purchase.
The Services We Offer
Search Engine Optimization (SEO)
SEO is all about improving where your website ranks on search engine results pages, for keywords that are relevant to your products or services. With our expert knowledge we will begin by auditing your website to see how you are ranking, before proceeding with technical on-site and off-site SEO. By increasing your organic rankings, we will drive targeted and relevant traffic to your website. With extensive competitor and customer research phases, we will establish exactly why your website is ranking low and begin optimizing it for high volume, targeted keywords.
As part of our SEO service we also implement an internal and external backlink analysis to help improve the engagement of visitors when they arrive on your website. We also take the time to check there are no spam links leading to your website.
The Google algorithm takes into consideration an array of different factors when it comes to SEO, and here at Webano we provide a full-circle approach so no stone is left unturned. We will soon get you ranking higher than your competitors, for keywords that attract the right visitors.
Having regular, up-to-date content on your website is a must if you are wanting to rank highly on search engines. Content marketing is all about creating engaging, relevant and shareable copy to connect your brand with your customers. With so much content being put out there daily, it is hard to know how to make yours stand out from the crowd. With the help of Webano we can showcase your brand message in innovative, creative ways to compliment your digital marketing strategy.
Whether you simply don’t have the time to create regular blog posts for your website, or need some assistance creating ad campaigns, our skilled team can help. We provide a whole host of written services, creating effective brand stories that deliver results.
Social Media Marketing
Social Media is all around us, and in order to engage with your audience when they are online, you need to develop a strong social media marketing strategy. We take the time to understand your brand inside and out, so that we can produce social media posts that engage and resonate with your audience. Whether you are looking to drive sales or increase brand awareness, we can create targeted social ad campaigns that outsmart your competitors.
Facebook and Instagram are the main platforms that we use to implement social media marketing campaigns, as they have the largest demographic data on their audiences. Allowing us to really drill down and focus your marketing on specific personas. Facebook Ads allow the creation of custom and lookalike audiences so you can specifically target those who have already shown an interest in your products or services, or those who are likely to be interested. We focus on targeting the right people with the right message, managing your ad spend in a way that generates a return for you.
PPC (Pay Per Click) Management Services:
PPC Marketing covers a range of different paid marketing services – including Google AdWords, Bing Ads, Remarketing and Social Media Paid Advertising. It is one of the most effective methods of marketing as with our full conversion tracking setup, you can see exactly where your budget is being spent, and the return it is generating. The main bonus of PPC is that you only ever pay when someone clicks on your ad, and you control the exact amount each click is worth. It is a great tool to increase brand awareness too.
Here at Webano we are extremely experienced at not only setting up PPC campaigns, but the ongoing management and optimization too. Our results-driven methods focus on driving leads and sales to your business, and we provide a tailored PPC service that integrates with your full digital marketing plan.
Are You Ready To Get Started?
We are always happy to hear from you! Tell us some more about what you’re looking for and how we can help.