With the advancement in AI technologies, consumers expect streamlined shopping experiences on the web. After all, what is the use of technology if not for the betterment of lives?

Ecommerce sites use sorting to promote easy shopping. Users can rearrange the items so that the most relevant items appear at the top of the list. When sort types are not available, shoppers must use available filters or manually comb through product lists to identify products with particular desirable attributes. It is often tedious and risks excluding relevant products. Therefore, sorting is a feature any e-commerce site shouldn’t miss.

There are many sort types; what you should do is implement those that shoppers find helpful, i.e., those that do not actively obstruct shoppers’ product lists management efforts. In this article, we outline the types of sorting online stores must offer so that users can efficiently manipulate product lists.

The four sort types to implement on your e-commerce site


Rather than just adding a price filter, it would be smart to allow shoppers to view all available merchandise from the lowest to the highest price. By doing so, they will also be able to see what interesting products cost slightly below or above the “soft” cutoff points they set. Price filters don’t allow this capability. Allow bi-directional sorting by price. It makes your site look complete.

Average Customer Review

In the absence of broad personal experience with various products, shoppers often rely on other users’ reviews to pick out desirable products. It would be best to allow them to sort products list by user ratings in ascending order (highest-rated products first). That way, they can get products with decent reviews and probably leave a favorable review of their own.


Shoppers get bored sifting through the same list of products every time they are on an e-commerce site. Others are after the trending items. Don’t lose out on these groups of shoppers. You want to make it such that they can see the newest merchandise first. That way, they can shop quickly and leave favorable reviews.

Best Sellling

Sorting by “Best-Selling” also comes in handy when shoppers are unfamiliar with the product. It, too, allows them to rely on the combined wisdom of past shoppers. But unlike sort by “Avg. Customer Review”, this is a more trusted sort type because with “Avg. Customer Review,” anyone could be doing the review, but with “Best-Selling,” it’s the customer who actually purchased the product. 

The sad news is that most desktops sites don’t include this sort of type. What a loss!

Add Category-Specific Sort Types

In addition to the above sort types, it would be best if you enabled shoppers to filter their products lists further based on criteria such as:

  • Release dates – for items such as movies
  • Length – for items such as books 
  • Weight – if consumers prefer certain products weight
  • Unit
  •  Price – for things such as groceries
  • Protein, calories, and even fat content because consumers want to know what they are eating

Avoid The Ambiguous "Sort By"

Some sites feature the “Sort By” option, which doesn’t communicate how the list is generated to the shopper. Users have to go through the list and figure out why the products were selected. That’s just tedious!

If you include the “Sort By” option, put it outside a dropdown and in the dropdown show the sorting criteria (Best-Selling, User-Rating, Newest, etc.)

Wrap Up

In conclusion, sorting on e-commerce sites allows shoppers to quickly find products that match desirable criteria, leading to an excellent cyberspace experience. However, be careful which sort types you implement. The last thing you want is a sort type that complicates things for the shopper. Consumers always want to sort by “Newest,” “User-Rating,” “Best-Selling,” or “Price.” Don’t miss out!